2020 has been a TOUGH year. I always thought I wouldn’t like a pandemic and it turns out I was right. There’s a lot of pain to go around, but not everyone is hurting.

Does society drink more when you lock everyone at home? The research is in, the answer is yes. Rocky Mountain Liquor, an Alberta based liquor store chain, has seen sales up and its stock go up four times this year. Is this just a COVID bump and rally or is there something else happening here? One of us argues it could still be as dirt cheap as a $9 rosé but without the awful hangover.